top of page
Challenge
Jaba Recordati, the company behind Guronsan, also owns an energy supplement called Guronenergy. Most people are unaware of this product, making it necessary to strengthen the brand and gain new followers on social media. How could we place the brand top of mind among everyday energy supplements?
Idea
We created the concept “Full Energy” to show how we can recharge our energy in everyday life. We invited influencer Bárbara Taborda to a yoga class and influencer Dokas to a judo and taekwondo class, held at a hotel in Óbidos surrounded by nature. The sessions were attended by 12 lifestyle-focused influencers, allowing them to experience firsthand how Guronenergy provides the energy boost we all sometimes need.
Those who genuinely felt the effects of the product were encouraged to share their experience on social media, reaching thousands of followers and putting Guronenergy on everyone’s lips.
Results
11 of the 12 invited influencers shared their experience after genuinely believing in the product and its effectiveness. The campaign generated over 60 pieces of content, achieving more than 200,000 interactions, including likes and shares.
Currently, 7 of the 12 participants continue to take Guronenergy as part of their daily routine and keep sharing their progress on social media, with no additional investment from the brand.
More Work
bottom of page