Challenge:
Skyn Condoms launched in Portugal at the beginning of 2024 with a very clear purpose: to offer a premium, latex-free condom solution capable of delivering a true skin-on-skin experience.
Solution:
Instead of a traditional campaign, we challenged musicians Carolina de Deus and João Só to write and produce a song together titled “Põe-te na minha pele” (“Put yourself in my skin”), which became the creative concept of the campaign.
The song was released on the artists’ and brand’s social media channels, YouTube, and music platforms such as Spotify. It was also performed live at Wonderland Lisboa in a surprise duet.
Results:
The song became news outside traditional marketing and advertising media. It generated hundreds of thousands of views and interactions on social media and was streamed over 200,000 times on Spotify alone, with zero media investment. It aired on the country’s main radio stations, including Rádio Comercial and RFM. Skyn was perceived by consumers as a truly premium, tasteful brand.
