Challenge
The beginning of summer in Portugal is synonymous with music festivals. Synlab, a clinical laboratory group, wanted to leverage this territory to communicate its STI testing campaign.
Idea
We challenged influencer and TV presenter Carolina Torres, closely linked to music, and DAMA musician Miguel Cristovinho to become ambassadors of the campaign “Testados é outra música” (“Tested hits different”).
On their social media, consumers were invited to share their top 5 songs for making love. Winners received hotel stays in the cities and dates of the main summer music festivals.
Results
High participation, strong reach and engagement across social platforms. Most importantly, we addressed a sensitive topic in a light, fun and positive way that genuinely raised awareness.
